# How Smacktok Runs Its Raise and Investor Updates

> Smacktok runs its capital raise, investor updates, cap table, KPIs and contacts in Raziel’s founder workspace. See how the team keeps a round moving.

URL: https://raziel.co/customers/smacktok

Smacktok

# Running a raise and reporting to investors from one workspace

Smacktok runs its capital raise, investor updates, cap table, metrics and contacts on Raziel’s founder workspace.

[Get started free](https://app.raziel.co/sign-up) [All customer stories](https://raziel.co/customers)

[Image: Jordan Rothstein in a Smacktok cap, leaning on a table of graded vintage baseball cards]

**Jordan Rothstein**CEO and Founder, Smacktok   [Image: Smacktok]

> During a raise you are juggling hundreds of conversations, a cap table that keeps changing and investors who want updates. Having the pipeline, the updates, the metrics and the cap table in one place is what keeps the round moving.

[Image: Jordan Rothstein in a Smacktok cap, leaning on a table of graded vintage baseball cards] **Jordan Rothstein** CEO and Founder, Smacktok

## At a glance

**Type**

Venture-backed startup

**Segment**

Founder

**Person**

Jordan RothsteinCEO and Founder, Smacktok

**Website**

[smacktok.com (opens in a new tab)](https://smacktok.com/)

Features used

- [Investor CRM & pipeline](https://raziel.co/platform/investor-crm)
- [Investor updates](https://raziel.co/platform/investor-updates)
- [Cap table](https://raziel.co/platform/cap-table)
- [KPI dashboard](https://raziel.co/platform/kpi-dashboard)
- [Contacts & groups](https://raziel.co/platform/contacts)

## The challenge

Smacktok, the social layer of sports, raises from a wide network of angels, funds and strategic investors. Each conversation had its own thread, the cap table lived in another tool, and investor updates were assembled by hand from several dashboards.

## How they use Raziel

- ### The raise on a Kanban pipeline
  Every investor moves from first conversation to committed and wired, with target check sizes and next steps on each card.
  [Learn more: The raise on a Kanban pipeline](https://raziel.co/platform/investor-crm)
- ### Investor updates people read
  Updates go to the right groups with live KPIs, and the team sees who opened and clicked.
  [Learn more: Investor updates people read](https://raziel.co/platform/investor-updates)
- ### Cap table and metrics that stay current
  Ownership, dilution and the company’s key metrics stay up to date for the next investor conversation.
  [Learn more: Cap table and metrics that stay current](https://raziel.co/platform/cap-table)
- ### Every contact, organized
  Investors, prospects, advisors and friends and family are grouped, imported from a CSV, and linked to the pipeline.
  [Learn more: Every contact, organized](https://raziel.co/platform/contacts)

## The result

Smacktok runs its raise and its investor reporting from one workspace, so investor updates and pipeline reviews no longer start from a blank spreadsheet.

Jordan Rothstein is the founder of both Smacktok and Raziel.

Inside Raziel

## The tools behind *the story*

The Raziel features Smacktok relies on, shown here with sample data.

Customer stories

## More customer *stories*

[All customer stories](https://raziel.co/customers)

- [Image: Oro Cap]  Real estate fund manager
  ### Oro Cap
  > “Raziel is the first platform that actually understands how we think about alternative assets. Our fund and my startup investments finally live in the same place, and reporting to our LPs looks far more professional.”
  [Image: Headshot of Brad Mindlin] **Brad Mindlin**CEO, Oro Cap
  [Read the story](https://raziel.co/customers/oro-cap)
- The Nucleus Network  Investment firm
  ### The Nucleus Network
  > “Raziel gave our team one source of truth across a very complex portfolio. Reporting that used to take days now takes minutes.”
  [Image: Headshot of Jake Fleshner] **Jake Fleshner**Co-founder, The Nucleus Network
  [Read the story](https://raziel.co/customers/nucleus)
- King Tide  Venture studio
  ### King Tide
  > “We build companies, back founders and invest in funds. Raziel is the first place all three live together, so every partner sees the same numbers on the same day.”
  [Image: Headshot of James Richardson] **James Richardson**COO, King Tide
  [Read the story](https://raziel.co/customers/king-tide)

Get started

## Run your portfolio the way they do

Bring every startup, SPV, fund and entity into one workspace, or run your raise and investor updates from one place.

[Get started free](https://app.raziel.co/sign-up) [Talk to sales](https://raziel.co/contact)

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